Medium iPhone
Background StartUp
Duration 1 year


Co-founder Product Design Dev full stack

The concept : Optimising urban tourism by offering intelligent strolls that adapt to the visitor's constraints as well as to the perpetual movement of the city.

1. The Loopsturn concept

Loopsturn is a solution based on a powerful proprietary algorithm capable of generating optimized rides according to 3 main constraints : time, budget and user's interests.

The interface had to be adapted for outdoor use with a high contrast. The product has evolved thanks to an iterative process by making the app evolve according to user feedback (Interviews and Shadowing).

2. The design process

The first version was released 6 months after the launch of the project. More than 500 users registered on the app the first months and allowed us to evolve the concept.

A large community was also formed around the urban tour, which allowed us to extend the app in the city of Lyon. The project is now autonomous.

3. The learnings

Next project



Romain Penchenat

Digital Product Designer